“Tablets and texts nudge parents to read to kids” describes a new JHR-published study aimed at finding ways to help families increase parents’ time reading to their children. The Parents and Children Together (PACT) experiment involved having parents set goals for reading time. Each family received a tablet preloaded with children’s books, and the parents received text prompts to follow up on reading goals. They also received weekly feedback on the actual amount of time they spent reading and earned digital rewards for meeting goals.
According to one of the researchers, Susan Mayer, a professor at the University of Chicago Harris School of Public Policy, the goal was to create a program using behavioral tools “to help parents overcome cognitive roadblocks to spending time reading to their children.”
The researchers report two key findings:
“Parents in the treatment group doubled the amount of time they spent reading to their child.”
and
“Parents in the treatment group read an average of almost five books per week, while those who were not, read an average of two or three.”
For the full study, see “Using Behavioral Insights to Increase Parental Engagement: The Parents and Children Together Intervention,” by Susan E. Mayer, Ariel Kalil, Philip Oreopoulos and Sebastian Gallegos.
Photo credit: Robert Kozloff, University of Chicago
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