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Catalog Archive / Fall 2024

Beer, Brats, and Cheese
A Wisconsin Road Trip

“If you want to take a road trip for beer, brats, and cheese, then this is your Bible, and Heather Kerrigan is your beer, cheese, and brat prophetess. Reading this book will make you both hungry and thirsty, and you’ll likely want to jump in your car and take a road trip, with Kerrigan riding shotgun.”
—Jeanette Hurt, author of Wisconsin Cocktails

Shake up your next road trip with a tour through the best sources of Wisconsin’s most quintessential culinary delights

As the latest season of Top Chef reveals, Wisconsin foodways contain much more than beer, brats, and cheese. Yet these remain at the pinnacle of the state’s fame—and rightly so. If you live in Wisconsin—or have simply visited—you know it’s hard to imagine tailgating, graduating, or celebrating without the Big Three.

In 2022, Heather Kerrigan undertook a twenty-six-hundred-mile road trip crisscrossing the Badger State, seeking the hidden gems that locals frequent. She visited Wisconsin’s best restaurants, creameries, breweries, butcher shops, and cheesemongers. In Beer, Brats, and Cheese, Kerrigan highlights the innovative flavors and unexpected delights found in these spots, while revealing why these three foods enjoy a place of honor in the state’s culinary culture. Great beer isn’t made only in Milwaukee, Sheboygan doesn’t have a lock on the best bratwurst, and excellent cheeses don’t just come from Monroe County. In fact, there are towns large and small, from the far north to the Illinois border, from Door County to the Mississippi River, that produce amazing culinary experiences.

Whether you’re planning a turn-by-turn day trip or simply looking for a great place to eat or drink nearby, this guide has you covered.


Heather Kerrigan. Photo credit, Tia Haygood, TOPTIA Photography. Heather Kerrigan is a journalist, editor, and author who was raised in Wisconsin. She is owner of River Horse Communications, which provides writing and editing services to publishers, professional and trade associations, and consulting companies.



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Table of Contents

List of Illustrations
1 Milwaukee and Southeastern Wisconsin
2 Madison and South Central Wisconsin
3 Eau Claire and West Central Wisconsin
4 Up North and the Northwoods
5 Green Bay and Northeastern Wisconsin
Final Thoughts


Of Related Interest

Wisconsin Cocktails: Cover art showing a brandy old fashioned, including a cherry and orange rind, sitting atop of table. The background of the image is heavily blurred, matching the warm tones of the cocktail. The title text is proclaimed in bold orange text at a slight angle, with delicate white lines above and below it.

Wisconsin Cocktails
Jeanette Hurt

Madison Chefs: Cover showing a photo of someone's hands scattering dill on a salad sitting in the center of a large, circular, white plate. The title text is made of multiple skinny, red lines.

Madison Chefs
Stories of Food, Farms, and People
Lindsay Christians and Chris Hynes

Book Title

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February 2025
240 pp. 5.5 x 8.5
57 b/w illus.

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Paper $19.95
ISBN 9780299349844
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