Fashioning Inland Communities
Trade and Popular Culture in Central East Africa
Yaari Felber-Seligman
Africa and the Diaspora: History, Politics, Culture
Neil Kodesh and James H. Sweet, Series Editors
“Felber-Seligman brilliantly places the fashions, desires, and affective ties developed by men and women of the inland Ruvuma River basin region at the center of the centuries-long history of Indian Ocean trade. In Ruvuma residents’ artful hands and with Felber-Seligman’s thoughtful storytelling, foreign objects far exceed the familiar scholarly treatment of material culture from ‘elsewhere’ as prestige goods or regional currencies. Instead, Fashioning Inland Communities ask us to recognize the power of informal ties and fashion whims to transform lives, politics, and even the sorts of intercontinental processes recognized as definitive of global histories.”
—Kathryn de Luna, Georgetown University
Examining the Ruvama’s use of fashion for community building
When viewed from the economic centers of the Indian or Atlantic Oceans, the Ruvuma region of East Africa, crossing what is now Tanzania, Malawi, and Mozambique, would look like a periphery. But the same factors that marginalize the region historically brought distinct opportunities. In Fashioning Inland Communities, Yaari Felber-Seligman traces the long history—from the first millennium CE into the twentieth century—of Ruvuma trade practices within a changing world. Felber-Seligman argues that Ruvuma trade should be understood fundamentally as a set of voluntary choices undertaken and revised to further communities’ aspirations.
Ruvuma used fashion to build varied communities, from local to pan-regional, reflecting the dynamic relationships among inland groups. Examples of Ruvuma popular fashions reveal processes of meaning-making and community building that call for us to expand our attention to the ways in which East African peoples interacted alongside, as well as beyond, trade networks that sourced prestige and commercial goods. Popular culture here emerges as a heterarchical force that shaped lasting multidirectional connections across and between Ruvuma and their neighbors. As both a subject and a strategy for analysis, the history of popular fashion shifts how we view histories of small, decentralized societies as they encounter larger economies. Felber-Seligman demonstrates that this has implications for our understanding not only of trade but of material culture, community, gender, and family.
Yaari Felber-Seligman is an assistant professor of history at the City College of New York. They specialize in the history of early Africa, comparative world history, and gender and sexual diversity.
Table of Contents
List of Illustrations
Acknowledgments
Note on Names and Conventions of Presenting Linguistic Evidence
Introduction: Popular Culture, Trade, and Community in African History
Interlude I. Foundation
Chapter 1. Popular Aesthetics: Early Fashioning of Trade and Community, ca. Sixth–Fourteenth Centuries
Interlude II. Expansion
Chapter 2. As Good as Copper: New Trade, Popular Fashion, and Regional Culture, Fourteenth–Seventeenth Centuries
Chapter 3. Resource Entrepreneurs: Everyday Trading and Engaging New Networks, Fourteenth–Seventeenth Centuries
Interlude III. Turbulence
Chapter 4. Refashioning Affinities: Negotiating Materiality, Hierarchy, and Transregional Style, Mid-Nineteenth to Mid-Twentieth Centuries
Conclusion: Popular Culture and Legacies of Connectivity
Lexical Appendix
Notes
Bibliography
Index
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Larger images
June 2025
344 pp. 6 x 9
17 b/w illus., 9 maps
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