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Crunch!
A History of the Great American Potato Chip

Best Books for General Audiences, selected by the American Association of School Librarians
Outstanding Book, selected by the Public Library Association

How the humble potato was transformed into America's favorite snack food

The potato chip has been one of America's favorite snacks since its accidental origin in a nineteenth-century kitchen. Crunch! A History of the Great American Potato Chip tells the story of this crispy, salty treat, from the early sales of locally made chips at corner groceries, county fairs, and cafes to the mass marketing and corporate consolidation of the modern snack food industry.

Crunch! also uncovers a dark side of potato chip history, including a federal investigation of the snack food industry in the 1990s following widespread allegations of antitrust activity, illegal buyouts, and predatory pricing. In the wake of these "Great Potato Chip Wars," corporate snack divisions closed and dozens of family-owned companies went bankrupt. Yet, despite consolidation, many small chippers persist into the twenty-first century, as mom-and-pop companies and upstart "boutique" businesses serve both new consumers and markets with strong regional loyalties.

Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch! is an informative tour of large and small business in America and the vicissitudes of popular tastes.

Dirk BurhansDirk Burhans grew up in the heart of traditional potato chip country in eastern Ohio. He is a past publisher of the magazine Burger Boy and writes for magazines about potato chips, soda pop, and hamburger chains. He lives in Idaho.

 

 


Praise

“A gastronomic and industrial history of the potato chip. . . . The only work of its kind on the topic.”
Choice

“Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch! is an informative tour of large and small businesses in America and the vicissitudes of popular tastes.”
Badger Common’Tater

“Presents the pioneers, the corporate take-overs, and the antitrust concerns that followed the Frito-Lay merger. Interviews, illustrations, and solid sources make this book a meal, not a snack.”
Foreword Reviews

“Crunch! is the appealing tale of how the pedestrian potato was transformed into America's favorite snack food. It is complete with battles over regional brands, national marketers, and endearing hometown favorites. Dirk Burhans has served up a filling analysis of why Americans are crunching chips morning, noon, and night.”
—Margaret Engel, coauthor (with Allison Engel) of Food Finds: America's Best Local Foods and the People Who Produce Them

“Dirk Burhans has a knack for seeking out cool, interesting businesses and, more importantly, the people who make them hum. You’ll have no better guide through the little-known but fascinating world of regional potato chips.”
—Brian Butko, author of Klondikes, Chipped Ham, & Skyscraper Cones

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New in Paperback!
October, 2017

LC: 2008011962 HD
232 pp. 6 x 9
52 b/w illus.

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Paper $19.95 t
ISBN 978-0-299-22774-6
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Cloth $26.95 t
ISBN 978-0-299-22773-9
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