The University of Wisconsin Press

Popular Culture / Entertainment Studies


Profiles of Popular Culture
A Reader
Edited and with an introduction by Ray B. Browne

Popular Press
A Ray and Pat Browne Book

A broad sampling of readings in popular culture

From Hank Williams to hip hop, Aunt Jemima to the Energizer Bunny, scrap-booking to NASCAR racing, this volume—edited by a pioneer in the field—invites readers to reflect on a sampling of modern myths, icons, archetypes, and rituals. Ray B. Browne has mined both scholarly and mainstream media to bring together penetrating essays on fads and fashions, sports fandom, the shaping of body image, the marketing of food, vacationing and sightseeing, toys and games, genre fiction, post-9/11 entertainment, and much more. Like Jack Nachbar and Kevin Lause’s earlier Popular Culture: An Introductory Text, this book opens critical doors into the study of popular culture.

“I have no doubt that this edited collection will become the standard text in the field of popular culture studies.”
—Gary Hoppenstand, Michigan State University

Ray B. Browne is professor emeritus of popular culture studies at Bowling Green State University. Through some sixty books and a variety of initiatives—including the founding of the Journal of Popular Culture, the Popular Culture Association, and the Popular Press itself—he has played a key role in making popular culture a topic of serious inquiry.

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cover of Profiles is an illustration of a bowl of ceral with marshmellow treats in the shape of guns, crosses and other pop icons

June 2005
LC: 2004028324 E
480 p
p.   6 x 9

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Paper $29.95 s
ISBN 978-0-87972-869-4
ISBN 978-0-87972-872-4
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