The University of Wisconsin Press

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Environment / Politics / Wisconsin / Ecology

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Beyond Earth Day Fulfilling the Promise Gaylord Nelson With Susan Campbell and Paul Wozniak Foreword by Robert F. Kennedy Jr. "You show me pollution and I will show you people who are not paying their own way, people who are stealing from the public, people who are getting the public to pay their costs of production. All environmental pollution is a subsidy."— Robert F. Kennedy Jr. "The economy is a wholly owned subsidiary of the environment, not the other way around."—Gaylord Nelson Gaylord Nelson is known and respected throughout the world as a founding father of the modern environmental movement and creator of one of most successful and influential public awareness campaigns ever undertaken on behalf of global stewardship: Earth Day. In his eighties, the former U.S. senator and governor of Wisconsin presented a timely and urgent message to the planet based on his decades of passionate advocacy and scientific study. Clearly and compellingly detailing our world's most crucial environmental concerns—from species and habitat losses to global climate changes and population control issues—Nelson offers his unique and inspirational strategies for saving a fragile, living natural environment under ever-increasing threat. A book for anyone who cares deeply about our environment and wants to know what we can and must do now to save it, Beyond Earth Day is a classic guide by one of the natural world's great defenders. "The life of the planet and all of its inhabitants have been positively affected by the extraordinary vision and work of Senator Gaylord Nelson. The remarkable agenda he put forth in 1970 is ever more salient today, his wisdom and words needed now more than ever."—Paul G. Hawken, Natural Capital Institute, author of The Ecology of Commerce Excerpt "All economic activity is dependent upon that environment and its underlying resource base of forests, water, air, soil, and minerals. When the environment is finally forced to file for bankruptcy because its resource base has been polluted, degraded, dissipated, and irretrievably compromised, the economy goes into bankruptcy with it."—Gaylord Nelson Gaylord Nelson was governor of Wisconsin from 1959 to 1963 and served in the U.S. Senate as a Democrat from 1963 to 1981. Millions of Americans joined him in observing the first Earth Day on April 22, 1970. He received the Presidential Medal of Freedom in 1995 for his contributions to the environmental protection movement and has served as counselor to the Wilderness Society since 1981. Susan Campbell is an award-winning environmental journalist and adjunct college journalism professor. Paul Wozniak is a market research analyst and environmental historian. For a web site devoted to this book, see: www.beyondearthday.com Reviews: "After Wisconsinite Nelson began his 18-year stint as a senator in 1963, he was shocked to discover how severe air and water pollution had become. Recognizing that people everywhere shared his concerns (he cites the infamous day in 1969 when the toxic Cuyahoga River burst into towering flames), he thought, "Why not organize a huge, grassroots protest about what was happening to our environment?" Earth Day took place on April 22, 1970, and in its aftermath crucial federal initiatives put a halt to the worst offenses. But three decades later, thanks to a burgeoning human population, myriad sources of toxic waste, corporate greed, and general complacency, Nelson, as avid and well informed as ever, observes that we face renewed and increasingly dire environmental threats. Along with his coauthors, including Robert F. Kennedy Jr., who provides a rousing foreword, the Earth Day founder presents exceptionally lucid explanations of a host of current ecoissues, and calls for a renewed effort to keep these potentially catastrophic predicaments visible and their possible solutions viable through education and citizen action."—Donna Seaman Copyright © American Library Association. All rights reserved For more information regarding publicity and reviews contact our publicity manager, Chris Caldwell, phone: (608) 263-0734, email: publicity@uwpress.wisc.edu Related interest The Man From Clear Lake Earth Day Founder Senator Gaylord Nelson Bill Christofferson

November 2002 176 pp.   6 x 9 4 b/w photos, 4 drawings, 14 charts ISBN-10: 0-299-18040-9 ISBN-13: 978-0-299-18040-9  Cloth $26.95 t ISBN 978-0-299-18043-0 e-book $14.95 t To purchase, add print or e-book titles to your shopping cart by clicking on the "Add this book to cart" link above. You will then be able to be pay with your credit card and send your order to our distribution center in Chicago. Click here for a further explanation of the shopping cart feature.   Beyond Earth Day is soon available through Amazon.com on the Kindle wireless reading device.

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