The University of Wisconsin Press
A Research Anthology
Edited by Cele Otnes and Richard F. Beltramini
This book brings together twenty-one scholars from a variety of disciplines, including consumer behavior, communications, and sociology. The text explores the role of values in gift exchange and the influence of ethnic, generational, and subcultural differences. In these essays, gift-giving occasions are probed for their meanings.
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LC: 96-015304 GT
248 pp. 6 x 9
Cloth $39.95 t
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