The University of Wisconsin Press

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Popular Culture

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From Moonshine to Madison Avenue A Cultural History of the NASCAR Winston Cup Series Mark D. Howell Foreword by Brett Bodine Popular Press NASCAR Winston Cup stock car racing is a fast growing and popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship. Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at publicity@uwpress.wisc.edu or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

1997 LC: 97-004215 GV 282 pp.   6 x 9 30 b/w photos ISBN-10: 0-87972-740-3 ISBN-13: 978-0-87972-740-6 Paper $17.95 t (The cloth edition, ISBN-13: 978-0-87972-739-0, is out of print) Add titles to your shopping cart by clicking on the bulleted lines above. You can submit your order electronically, paying for it with your credit card. Click here for a further explanation of the shopping cart feature Never ordered from us before? Read this first.

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