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Daytime Televison Gameshows and the Celebration of Merchandise The Price Is Right Morris B. Holbrook Popular Press Game shows often present a text that demands a readerly, monosemic, dominant interpretation as an unabashed celebration of merchandise. A close analysis of the longest running game show, The Price Is Right, suggests that all facets of this program combine to reinforce its central meaning as a ritualistic validation of consumption-oriented greed. Holbrook concludes that TV game shows reflect and reinforce the obsession that many modern consumers feel with merchandise beyond any need or even capacity to use it. Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at publicity@uwpress.wisc.edu or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

LC: 92-075573 PN 134 pp.  6 x 9 The cloth edition, 978-0-87972-620-1, is currently out of print. Paper $13.95 t ISBN 978-0-87972-621-8 Cloth $23.95 t ISBN 978-0-87972-620-1 ADD TO CART

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