The University of Wisconsin Press
Popular Culture / Music
Daytime Televison Gameshows and the Celebration of Merchandise
The Price Is Right
Morris B. Holbrook
Game shows often present a text that demands a readerly, monosemic, dominant interpretation as an unabashed celebration of merchandise. A close analysis of the longest running game show, The Price Is Right, suggests that all facets of this program combine to reinforce its central meaning as a ritualistic validation of consumption-oriented greed. Holbrook concludes that TV game shows reflect and reinforce the obsession that many modern consumers feel with merchandise beyond any need or even capacity to use it.
Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at email@example.com or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)
LC: 92-075573 PN
134 pp. 6 x 9
The cloth edition,
is currently out of print.
Paper $13.95 t
Cloth $23.95 t
Home | Books | Journals | Events | Textbooks | Authors | Related | Search | Order | Contact
If you have trouble accessing any page in this web site, contact our Web manager.
E-mail: firstname.lastname@example.org or by phone at 608-263-0733.
Updated September 20, 2010© 2010, The Board of Regents of the University of Wisconsin System