The University of Wisconsin Press
Popular Culture / Advertising
Advertising & Popular Culture
Studies in Variety and Versatility
Sammy R. Danna
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; t-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
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LC: 91-077257 HF
172 pp. 8.5 x 11
Paper $19.95 s
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