The University of Wisconsin Press

Popular Culture / Advertising


Advertising & Popular Culture
Studies in Variety and Versatility
Sammy R. Danna

Popular Press

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; t-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

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Cover is red, with white letters in the background that spell out "buy, sex, eat" with the book's title in the center.

LC: 91-077257 HF
172 pp.   8.5 x 11

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Paper $19.95 s
ISBN 978-0-87972-528-0
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Updated September 16, 2010

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