The University of Wisconsin Press

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Popular Culture

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Mission Underway The History of the Popular Culture Association/American Culture Association and the Popular Culture Movement 1967–2001 Edited, Revised, and Updated by Ray B. Browne Popular Press The history of the study of popular culture in American academic since its (re)introduction in 1967 is filled with misunderstanding and opposition. From the first, proponents of the study of this major portion of American culture made clear that they were interested in making popular culture a supplement to the usual courses in such fields as literature, sociology, history, philosophy, and the other humanities and social sciences; nobody proposed that study of popular culture replace the other disciplines, but many suggested that it was time to reexamine the accepted courses and see if they were still viable. Opposition to the status quo always causes anxiety and opposition, but when the issues are clarified, often opposition and anxiety melt away, as they are now doing. Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at publicity@uwpress.wisc.edu or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

2002 LC: 2002283311 E 264 pp.   6 x 9 20 b/w photos ISBN-10: 0-87972-856-6 ISBN-13: 978-0-87972-856-4 Paper $25.95 t Add titles to your shopping cart by clicking on the "Add this book to cart" link above. You can submit your order electronically, paying for it with your credit card. Click here for a further explanation of the shopping cart feature Never ordered from us before? Read this first.

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