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Wisconsin's Rustic Roads
A Road Less Travelled
Photographs by Bob Rashid
Text by Ben Logan, George Vukelich, Jean Feraca, Norbert Blei, and  Bill Stokes

A favorite Wisconsin keepsake available again

Part guide and part spiritual journey, this visually stunning book celebrates America's statewide system of historic back country roads. It takes armchair travelers on a richly illustrated journey through the most beautiful landscapes of one of the nation's most geographically diverse states and serves as a guide for those who decide to embark on an actual trip over these charming lanes.

The project began when photographer Bob Rashid undertook a two-year odyssey to preserve the remarkable sights along the 67 official Rustic Roads in Wisconsin.

Wisconsin's Rustic Roads, in the images of Rashid and the words of five of Wisconsin's most recognized and cherished authors, is a testament to places where the efficiency of a road is not measured by its speed, nor its purpose necessarily defined by a destination.

Bob Rashid (1949–2008) was a Wisconsin photographer whose work appeared in Time, Newsweek, the New York Times, Wisconsin Trails, the Milwaukee Journal, and other national and international publications. His book Gone Fishing is also published by the University of Wisconsin Press.

Distributed for Home Brew Press, Wisconsin Rapids, WI

Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

the cover of Rashid's book is an autumn red with a color photo of a rural road and a barn.

February 2006

144 pp. 10 x 8
85 color photos, 68 maps

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Cloth $35.00 t
ISBN 978-1-883755-02-7
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Updated July 1, 2010

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