The University of Wisconsin Press
Popular Culture / Entertainment Studies
Profiles of Popular Culture
Edited and with an introduction by Ray B. Browne
A Ray and Pat Browne Book
A broad sampling of readings in popular culture
From Hank Williams to hip hop, Aunt Jemima to the Energizer Bunny, scrap-booking to NASCAR racing, this volumeedited by a pioneer in the field—invites readers to reflect on a sampling of modern myths, icons, archetypes, and rituals. Ray B. Browne has mined both scholarly and mainstream media to bring together penetrating essays on fads and fashions, sports fandom, the shaping of body image, the marketing of food, vacationing and sightseeing, toys and games, genre fiction, post-9/11 entertainment, and much more. Like Jack Nachbar and Kevin Lause’s earlier Popular Culture: An Introductory Text, this book opens critical doors into the study of popular culture.
“I have no doubt that this edited collection will become the standard text in the field of popular culture studies.”
Gary Hoppenstand, Michigan State University
Ray B. Browne is professor emeritus of popular culture studies at Bowling Green State University. Through some sixty books and a variety of initiativesincluding the founding of the Journal of Popular Culture, the Popular Culture Association, and the Popular Press itselfhe has played a key role in making popular culture a topic of serious inquiry.
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LC: 2004028324 E
480 pp. 6 x 9
Paper $29.95 s
Cloth $75.00 s
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