The University of Wisconsin Press


Popular Culture


 

Gift Giving
A Research Anthology
Edited by Cele Otnes and Richard F. Beltramini

Popular Press


This book brings together twenty-one scholars from a variety of disciplines, including consumer behavior, communications, and sociology. The text explores the role of values in gift exchange and the influence of ethnic, generational, and subcultural differences. In these essays, gift-giving occasions are probed for their meanings.

Popular Press logo

Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at publicity@uwpress.wisc.edu or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

Cover of Gift Giving is red with a giant yellow bow in the center.

1996
LC: 96-015304 GT
248 pp.   6 x 9
22 figs.
ISBN-13: 978-0-87972-705-5
Cloth $39.95 t




Add titles to your shopping cart by clicking on the bulleted lines above. You can submit your order electronically, paying for it with your credit card.
Click here for a further explanation of the shopping cart feature

Never ordered from us before?
Read this first.



Home | Books | Journals | Events | Textbooks | Authors | Related | Search | Order | Contact

If you have trouble accessing any page in this web site, contact Kirt Murray Web manager.
E-mail: webmaster@uwpress.wisc.edu.

Updated November 16, 2009

© 2008, The Board of Regents of the University of Wisconsin System