The University of Wisconsin Press

Popular Culture / Advertising


 

Advertising & Popular Culture
Studies in Variety and Versatility
Sammy R. Danna

Popular Press


Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; t-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.


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For more information regarding publicity and reviews contact our publicity manager, Chris Caldwell, phone: (608) 263-0734, email: publicity@uwpress.wisc.edu

Cover is red, with white letters in the background that spell out "buy, sex, eat" with the book's title in the center.

LC: 91-077257 HF
172 pp.   8.5 x 11
ISBN-10: 0-87972-527-3
ISBN-13: 978-0-87972-527-3
Cloth $34.95 t
ISBN-10: 0-87972-528-1
ISBN-13: 978-0-87972-528-0
Paper $19.95 t

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Updated November 11, 2009

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