Cultural Studies / Sociology


 

The Global Village
Dead or Alive?
Edited by Ray B. Browne and Marshall W. Fishwick

Popular Press


In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the “global village” concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?

The Global Village offers fifteen essays by leading scholars and thinkers who weigh the pros and cons and come up with individual conclusions as well as a consensus. Included are “Turning McLuhan on His Head” by James E. Grunig, “The Vanishing Global Village” by Ray B. Browne, and “Global Village—Writ Small” by Marshall Fishwick. This book speaks to concerns in journalism, media, popular culture, and communications .

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For more information regarding publicity and reviews contact our publicity manager, Chris Caldwell, phone: (608) 263-0734, email: publicity@uwpress.wisc.edu

Cover of The Global Village is blue and green with a globe where the "o" should be in "global."

LC: 98-027831 HN
230 pp. 6 x 9
3 b/w photos, 2 b/w illus., 1 b/w fig.
ISBN-13: 978-0-87972-771-0
Cloth $24.95 s
ISBN-13: 978-0-87972-772-7
Paper $17.95 s


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